CONDITIONS OF PURCHASE
1. INFORMATION ABOUT US AND HOW TO CONTACT US
a) We are E&W Couture Ltd, a company registered in England & Wales (Company No. 12525813, VAT Reg No. GB 335 3321 29). Our registered studio address is 17–21 Castle Street, Cardiff, CF10 1BT.
b) We may contact you via telephone, email, or post using the contact details you provide. It is your responsibility to notify us of any changes to your contact information.
c) When we refer to “writing” or “written” in these terms, this includes emails.
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2. OUR CONTRACT WITH YOU
a) A contract will come into existence when either a signed agreement is received or when any payment is made (deposit, part-payment, or payment in full).
b) If we are unable to accept your order (due to product discontinuation, pricing errors, or delivery limitations), we will notify you and refund any payment received.
c) Payments are non-refundable unless we are unable to fulfil your order. Payments cannot be transferred to another person or order.
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3. FIT OPTIONS: PATTERN TWEAK, READY-TO-WEAR & BESPOKE
a) Pattern Tweak (Made to Measure) – This is included in the dress price. It involves adjusting our in-house patterns to suit your measurements when you fall between sizes or outside the standard size chart. This helps achieve a closer fit but does not eliminate the need for alterations.
b) Standard Size (Ready-to-Wear) – Your gown will be produced to a chosen standard size. This may be suitable for customers intending to change shape or preferring the fit of an in-store sample. Alterations will be required.
c) Bespoke Fit – See Section 6 for full details. This involves a custom build from toiles with multiple fittings, entirely tailored to you.
d) Final garment measurements may vary slightly (+/- 1 inch). Pattern or fabric changes can affect the fall and fit of your dress. Placement of darts, seams, and motifs may shift due to size or style variations.
e) Adjustments or changes to the original design may impact the overall balance or visual proportions of the gown. We will always advise, but cannot guarantee exact styling or fit outcomes.
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4. PRODUCT DESCRIPTIONS AND MEASUREMENTS
a) Products may vary slightly from online images or in-store samples. Colour and finish differences can occur between samples and final garments due to fabric variation or supplier changes.
b) Measurements will be taken no less than 8 months prior to the wedding date unless agreed otherwise. If you delay being measured, it is your responsibility to ensure timely measurement to allow for production.
c) Once your measurements are taken and signed off, you are responsible for notifying us of any significant body shape or weight changes. Measurements are for our internal guidance only and do not guarantee a final garment will match these exact figures. Differences in interpretation, technique, and construction can lead to measurement variation.
d) Wedding dresses do not fit like high street garments and will require tailoring. Even with a Pattern Tweak service, alterations will still be necessary to achieve your preferred fit. Only our bespoke service results in a finished garment that does not require post-production alteration.
e) If you have a specific expectation of fit (e.g. tightness at the waist, neckline height, strap position), this must be communicated at the time of purchase so we can advise appropriately. While we will always aim to accommodate your preferences, the final fit may still be affected by the gown's inherent cut, structure, or fabric limitations. Even when design changes are requested, these do not guarantee an exact outcome and may differ from your visual expectations due to how each dress style fits or is constructed.
f) Non-standard or custom variations, including colour or fabric changes, may incur a surcharge. We cannot guarantee perfect matching for fabric tones or swatch comparisons.
g) All design advice is offered as guidance only and does not carry liability. All gowns are ceremonial garments and not for general wear.
h) Please be aware that sample dresses are often pinned or clipped during fittings to simulate fit. Once ordered or purchased, the garment will not appear exactly the same unless altered.
i) If you plan to wear specific undergarments (such as support bras or shapewear), please notify us early in the process. Some dress styles may not accommodate certain undergarments without further construction changes or support being added.
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5. ALTERATIONS AND FITTINGS
a) Once your dress is paid for in full, our contractual obligation for the garment itself is complete.
b) Alterations are a separate service and not included in the dress price unless otherwise stated.
c) Our recommended seamstress operates independently within our boutique. Her pricing is based on our knowledge of garments and typical requirements but may vary by case.
d) You are welcome to use an external seamstress, but we are not liable for pricing, timeline, or outcome.
e) Alterations typically require 3–5 fittings. You must attend each with the correct underwear and shoes. Missing these may delay your final fit.
f) Forgotten items or rescheduled appointments may incur a flat £45 fee.
g) Extensive adjustments such as size reductions of more than one UK dress size or letting out are not advised and are undertaken at your own risk.
h) Some styles (plunge fronts, low backs) may require internal taping or additional fittings. These styles may not suit all shapes.
i) Alterations are made based on the dress measurements and may not match the appearance of studio samples. Pattern tweaks may also affect garment proportions.
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6. BESPOKE SERVICES
a) We offer two bespoke services:
i) Custom Design – From £3800, this includes a 1:1 design consultation, three hand-drawn designs, fabric suggestions, and pricing. The design must be signed off before production begins. Designs are original and we do not copy others’ work.
ii) Bespoke Fit – From £950, this involves 5–10 toile fittings where the outfit is created specifically to your body shape from scratch.
b) All bespoke fittings take place at our Cardiff studio. A final fitting is mandatory. We will not release a bespoke item without it.
c) Late changes, design edits, or weight fluctuations may incur additional charges.
d) A charge of £45 per fitting will be added if appointments are required due to forgotten items or decisions that alter the gown mid-process.
e) All bespoke designs, patterns, and images remain the property of E&W Couture Ltd and may not be copied or reproduced.
f) Bespoke services are non-refundable.
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7. PROVIDING THE PRODUCTS
a) Unless a fixed date is agreed in writing, delivery is estimated within a reasonable timeframe based on order complexity and sourcing requirements. Custom garments may take up to 12 months.
b) We are not liable for delays caused by external factors (e.g. customs, natural disasters). If a delay prevents us from completing your order before your wedding date, we will issue a refund for any undelivered products.
c) You become responsible for your garment upon collection or dispatch.
d) Ownership of the garment transfers to you only when it has been paid for in full.
e) If you do not make full payment after reminders, we may suspend supply and charge interest on overdue amounts.
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8. YOUR RIGHTS TO END THE CONTRACT
a) Made-to-order items may be cancelled within 7 working days of payment if written notice is given. Rush orders can only be cancelled within 24 hours of payment. After this, payments are non-refundable.
b) Sample dresses and accessories are non-refundable and not eligible for exchange.
c) This does not affect your statutory consumer rights.
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9. OUR RIGHTS TO END THE CONTRACT
a) We reserve the right to end the contract and retain any monies paid if:
i) Payment is not made when due;
ii) You do not provide necessary information within a reasonable time;
iii) You do not collect or accept delivery within a reasonable time.
b) You will remain liable for any unpaid balance or loss incurred by us as a result.
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10. IF THERE IS A PROBLEM WITH THE PRODUCT
a) We ask that all customers inspect their item thoroughly before it leaves our premises. If you have any concerns about the condition or quality of your item, these must be raised with us before the signing our garment release form. Once the item has been signed for and taken off-site or sent to alterations, we cannot accept responsibility for issues not previously flagged. We are happy to investigate any genuine faults at this stage.
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11. RESPONSIBILITY FOR LOSS OR DAMAGE
a) If a paid-for item is lost or damaged due to theft, fire, or flood while on our premises, we will reimburse you for the garment's value.
b) We are not responsible for issues related to third-party services, including but not limited to alterations, design changes, dry cleaning, or shipping—even if the third party was recommended by us. Once a garment leaves our premises or is altered elsewhere, we cannot accept liability for the workmanship, fit, or condition of the product thereafter. All third-party engagement is at your own risk and discretion.
c) Fabric swatches are guides only. Variations may occur due to manufacturing or dye lots.
d) Our garments are intended for personal use only. We are not liable for any loss resulting from resale or business use.
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12. HOW WE MAY USE YOUR PERSONAL INFORMATION
a) Your personal data is used only in accordance with our privacy policy.
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13. OTHER IMPORTANT TERMS
a) We may transfer our rights or obligations under this agreement to another organisation.
b) You may only transfer your rights under this agreement with our written consent.
c) This contract is between you and us. No third party has rights to enforce it.
d) If any clause is deemed unenforceable, the rest of the contract will remain valid.
e) Delays in enforcing this contract do not waive our rights.
f) This contract is governed by English law. Disputes will be handled in English or Welsh courts.
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14. FINAL NOTES
a) These terms are in place to ensure transparency and protect both parties.
b) Please retain a copy of this agreement and your payment receipt.
c) These terms do not affect your statutory rights under UK law.
